"People Will Come" Marketing
articulate unarticulated,
and fulfill unfulfilled dreams,
"People Will Come."
In the movie, Field of Dreams, Kevin Costner played Iowa farmer, Ray Kinsella, who was compelled to build a baseball field that fulfilled the unfulfilled dreams of the long forgotten and disgraced Chicago Black Sox baseball team. In doing so, Ray not only fulfilled those players' dreams, but also his own of:
1) easing his worn down father's pain and helping him fulfill a dream to play baseball;
2) having his father meet his wife and daughter;
3) getting to "have a catch" with his dad (get out your handkerchiefs).
When the field was finally built with the promise that "people will come" the movie ends panning away from Ray playing catch with his dad and miles of cars coming to the field.
Interestingly, despite that movie being nearly twenty years old (filmed in 1989), the baseball field built for the film continues to be a TOP TOURIST ATTRACTION in Iowa.
Contact Dr. Mark to help you and your company build products or services that fulfill the unfulfilled dreams of your customers and clients so that "people will come" to you.